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Opening June 2026. Cahaba Heights, Alabama.

Everyday Strength
for Everyday People.

Live more confident every day, building mental, physical, and spiritual stability.

A personal training gym in Cahaba Heights, serving Birmingham women and men who want real coaching, programs written for them, and strength that shows up in weeks and compounds for years.

Cahaba Heights, Alabama. Opening June 2026.

Philosophy

We build strength the same way sequoias do. Together.

What we believe.

Real strength shows up sooner than most people think. Most members see and feel change in their first two months, and it just keeps compounding for years after that. Every program is built around the small handful of movements that actually move the needle, progressed steadily session to session.

Who we are not.

We are not a bootcamp. We are not a CrossFit box. We are not a commercial gym with trainers upsold at the desk. We run small-group and private coaching sessions with a real methodology behind them.

What a grove does.

Sequoias do not grow alone. Their roots graft together underground, quietly sharing water and nutrients between trees. Our sessions are small enough to know every person by name, and the people training beside you become part of why you keep showing up.

Methodology

Coaching built around the person in front of us.

No one-size programs. No guessing. Every session you walk into is part of a plan written for your body, your goals, and the life around them.

01

Written for you.

Every program is hand-written for the person it belongs to. Your goals, your history, what your body does well, and what it is working through.

02

Meeting you where you're at.

Many of our members arrive with no lifting background. Some have not been in a gym in a decade. We take real pride in meeting you exactly where you are, without judgment, and coaching every movement from there.

03

45-minute sessions.

A short warmup, a main block built around the lifts that matter for you that day, and targeted work to shore up what needs it. No filler, no wasted time.

04

Progress you can see.

Every member has a training log. You will watch your strength climb week after week, not just feel it in the moment. That visible progress is what keeps people coming back.

Kalvin Frelich, NASM Certified Personal Trainer and founder of Sequoia Strength Training in Cahaba Heights, Alabama, with his family

About the coach

About the coach.

Sequoia is owned and operated by Kalvin Frelich, NASM Certified Personal Trainer.

Kalvin coached thousands of personal training sessions in Birmingham before Sequoia and came away frustrated by how much gyms limited what he could actually deliver to the people in front of him. If he wanted to deliver his best, he needed a solution.

Most of the people Kalvin has coached are women in perimenopause and the years after — a season of life where the right training makes an outsized difference for bone density, muscle, mood, and sleep. It became the work he was most drawn to, and the direction Sequoia is built around.

In 2026 he decided to follow a dream he had been carrying for a long time: open a gym of his own, one aimed solely at improving the quality of life of the people who train inside it. No shortcuts. No compromises on what members get. Just the best he can offer, every session.

Sequoia is the result.

Fit

Who we built this for.

Who this is for

  • Women navigating perimenopause and the years after, who want to protect bone density, maintain muscle, and feel strong through a season of real change.
  • Adults who want to lose fat, build muscle, and change how their body moves through the day.
  • Anyone after better energy, better sleep, and the mental-health lift that steady training provides.
  • Golfers, hikers, pickleball players, weekend athletes who want to be better at the things they love.
  • Couples, friends, and neighbors who want to train together.
  • People who have felt lost or self-conscious in a gym before and want to be met where they are.

Who this is not for

  • Anyone looking for bootcamp energy or a leaderboard culture.
  • Anyone who wants to drop in a few times a month and figure it out alone.
  • CrossFit athletes looking for sport-specific coaching.

Membership

Membership tiers.

Two formats, two structures. Standard memberships are built around showing up, set days and set times that become part of your week. Plus memberships are built for when life refuses to sit still. All memberships run in 3-month terms billed via ACH. Monthly billing available on request. No annual lock-in.

Grove

Semi-private
$1,650 per 3 months

Best for: People who want steady accountability at a fixed time every week.

Training alongside up to three other members in a group coached by one coach. Recurring set times mean you know when you train, and your coach knows when to expect you. The accountability is built in.

  • Up to 4 members per session, 1 coach
  • Fixed, recurring session times
  • Hand-written program for you, progressed weekly
  • Same small group each week builds the community

Grove+

Semi-private, flexible
$1,950 per 3 months

Best for: People with unpredictable schedules who still want the small-group experience.

Everything Grove gives you, built to flex around the weeks when life gets chaotic. If you travel, switch shifts, or just need to move things around, Grove+ is designed so you do not fall off.

  • Everything included in Grove
  • Flexible scheduling within weekly capacity
  • Makeup sessions when life interferes
  • Monthly check-in with your coach
  • Personalized workouts written for you to do while traveling

Roots

Private 1:1
$4,950 per 3 months

Best for: People who want a coach's full focus every minute of every session.

One coach, one member, 45 minutes entirely for you. Every cue, every correction, every progression is yours. The deepest level of personalization we offer.

  • 1 coach, 1 member, 45 full minutes
  • Fixed recurring times
  • The most tailored program we write
  • Great fit for specific injuries, deeper goals, or highly personal coaching

Roots+

Private 1:1, flexible
$5,850 per 3 months

Best for: Private training that bends around your life instead of the other way around.

All the depth of private coaching, built for schedules that refuse to stay still. Plus an additional remote touchpoint from your coach between sessions.

  • Everything included in Roots
  • Flexible scheduling
  • Makeup sessions when travel or work takes over
  • Weekly remote coaching touchpoint between sessions
Training with a spouse or partner? Most couples take two Grove memberships and train in the same group session. You get accountability side by side at a lower total cost. If you want fully private time together, you can share a Roots or Roots+ slot at the tier rate. Ask us which fits you better.

Location

Find us.

Address

3244 Cahaba Heights Rd
Vestavia, AL 35243

Getting here

In the heart of Cahaba Heights, just off US-280. Serving Vestavia Hills, Mountain Brook, Hoover, and the greater Birmingham area. Ample parking on site.

Opening

June 2026.

FAQ

Questions we get asked.

Do I need to be experienced to train here?

Not at all. No exercise knowledge is necessary. We take real pride in meeting people wherever they are, and a large share of our members have never seriously lifted before or have been away from the gym for years. We coach every movement from the very first session. If you have been nervous to walk into a gym, this is the right room.

I am in perimenopause or post-menopause. Is this a good fit?

A very big part of who Sequoia is built for. Strength training during and after menopause is one of the most effective things you can do for bone density, maintaining lean muscle, mood, sleep, and energy. Most of our members today are women navigating this stage of life, and the programming is written with that in mind. No lifting background is needed, and nothing about the environment is built to intimidate.

How long are sessions?

45 minutes, warmup included.

What's the difference between Grove and Roots?

Grove is semi-private: up to three other members training alongside you with one coach. Roots is fully private, one coach per member, the full 45 minutes focused entirely on you. Grove and Grove+ differ in scheduling flexibility. Same for Roots and Roots+.

Can my spouse and I train together?

Yes, and you have options. Most couples take two Grove memberships and train in the same small-group session, which gives you the accountability of training side by side at a lower total cost. If you want fully private time together, you can share a Roots or Roots+ slot at the tier rate. We will walk through which fits your situation best.

Is there a contract?

Memberships run in 3-month terms billed via ACH. No long-term lock-in beyond the term. Monthly billing is available on request.

What if I travel or get sick?

Life happens, and we build grace into every membership for exactly that. If you already know your schedule is going to be chaotic, or you travel often, Grove+ or Roots+ are great fits: flexible scheduling, and we write you personalized workouts you can do wherever you are while you are on the road. The Plus memberships are designed to take as much friction out of the way as possible, so you stay in rhythm even when life does not.

When do you open?

June 2026.

How do I get started?

Fill out the form below. Kalvin will reach out, see if we are a good fit, and walk you through what your time at Sequoia could look like.

Contact

Let's talk.

Fill this out and Kalvin will reach out by phone within one business day.

500 character limit.